About the Founder

"Every fragrance tells a story. Mine began with curiosity."

I have always been fascinated by the sense of smell.

Of all the human senses, it is the one that has captivated me the most. Long before Indicana Oud existed, I found myself drawn to fragrances of every kind, wondering how a simple aroma could awaken memories, influence emotions and transport us to another place and time.

That curiosity eventually led me to oud.

The more I learned about Indian agarwood, the more I realised that it was far more than a rare fragrance. It was a remarkable part of India's natural and cultural heritage, shaped by centuries of craftsmanship, trade and tradition. Yet outside specialist circles, much of this story remained untold.

In 2014, I founded Indicana Oud with a simple purpose: to share the beauty of authentic Indian fragrance with honesty, knowledge and respect for its origins.

At the time, Indicana Oud was a passion pursued alongside my career in the automotive industry, where I worked for over sixteen years in customer experience, business analysis and sales planning. In 2021, I made the decision to leave corporate life and dedicate myself entirely to the work that had become my true calling.

Today, Indicana Oud is more than a business.

It is an ongoing journey to discover, preserve and share some of India's finest natural aromatic treasures—from agarwood and pure oud oils to traditional Kannauj attars and carefully selected essential oils.

One belief has guided every step of that journey.

Knowledge should accompany every fragrance.

For too long, the world of natural perfumery has remained difficult to understand. Authentic products are often confused with synthetic imitations, traditional craftsmanship is rarely explained, and many extraordinary stories remain hidden behind the finished bottle.

I believe customers deserve more.

Whether someone chooses to own a rare piece of agarwood or simply spends a few minutes reading about it, I hope they leave with a deeper understanding than when they arrived.

If Indicana Oud can help even one person appreciate the history, craftsmanship and natural beauty behind Indian fragrance, then it has achieved something meaningful beyond commerce.

Thank you for being part of that journey.

— Yawar
Founder, Indicana Oud